The naked Poodle op Marcom09

Na Hong Kong is Fabrique's Naked Poodle deze zomer te ervaren op het Marcom09 event, georganiseerd door adformatie. Marcom wordt gehouden in de RAI op 3 & 4 juni 2009.

Wat is MarCom?

MarCom is het enige jaarlijkse event waarbij alle disciplines uit de branche op unieke wijze samenkomen. Het marketingvak is te beleven in al zijn facetten: van concept tot uitvoering, van digitale media tot onderzoek, crm, instore en events. Ontmoet collega's om mee te sparren, participeer aan de georganiseerde netwerkmomenten, volg een aantal seminars en spijker je kennis bij over de nieuwste ontwikkelingen. Ruim 4000 marketing(communicatie)professionals, A-merken, trendsetters en marktleiders zijn op een missie. Zo wordt de nieuwste informatie over technologieën moeiteloos gecombineerd met netwerken op het hoogste niveau.

Ga naar www.adformatie.nl/marcom/

What is The Naked Poodle?

In one round per day, a total of twelve creative teams challenge each other to conquer a pressing social issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other. Big Brother cameras record the teams' efforts and instantly send their images to the large screens in the Inspiration Hall, bringing the pressure to a boiling point. After exactly 30 minutes the computers shut down and all the work is automatically turned in. The teams will present their work. The audience will decide who is to win. The team that gets the biggest applause will be honored and introduced in the Naked Poodle Hall of Fame and will win the prestigious Pink Poodle award.

Why the title The Naked Poodle?

It has been derived from the Dutch 'Poedelnaakt' which means 'naked as a poodle', and is said when someone is bare naked. In this case, we refer to the fact that you can see how people work, how they make decisions, how they think. You can witness the birth of new ideas, uncensored. You can see creative minds at work when they're the most vulnerable, naked.

The Naked Poodle at the Bodw in Hong Kong

May we have your attention please?!

We proudly presented the third edition of The Naked Poodle at the Business of Design Week in Hong Kong! Yes, the pressure cooker with new outrageous subjects went international.

Twelve teams, representing the most creative people in our industry internationally, battled live in the Inspiration Hall at the BoDW in Hong Kong. They were challenged and interrupted by experts. Cheered and mocked by you!

This time we solved four different urgent world crises in an incredible 30 minutes per crisis.

In the true spirit of The Naked Poodle, we left the power to the people!